The eyes of the world are turning to Dallas.
In 2026, the city will step onto the global stage in a way it never has before — and at Jaguar Collective, we couldn’t be more proud to be part of it. This year, Dallas is set to host some of the most prestigious and high-profile events the sporting and entertainment world has to offer, headlined by none other than the FIFA World Cup — the single largest sporting event on the planet.
And one of our longest-standing clients and partners, AT&T Stadium, will be right at the center of it all.
A Stage Built for This Moment
AT&T Stadium in Arlington isn’t just a venue — it’s an experience. From the moment you walk through those doors, you know you’re somewhere special. With its iconic retractable roof, the world’s largest column-free interior, and a capacity that commands attention, it was built for exactly this kind of moment. We’ve had the honor of working alongside the AT&T Stadium team across a wide range of events, and we know firsthand what it takes to bring the full power of that venue to life.
This year, we get to do it on the world’s biggest stage.
The FIFA World Cup Comes to Dallas
The 2026 FIFA World Cup — co-hosted across the United States, Canada, and Mexico — is expected to be the largest World Cup in history. Dallas is one of the premier host cities, and AT&T Stadium will welcome teams, fans, and media from every corner of the globe. We’re talking about billions of viewers worldwide, sold-out crowds, and an energy that will transform the entire DFW metroplex for weeks.
For Jaguar Collective, this isn’t just exciting — it’s a culmination. Everything we do is built around connecting brands and experiences to the moments that matter most. It doesn’t get much bigger than this.
What This Means for Our Work
As a collective, we represent AT&T Stadium across their events portfolio — from activations and partnerships to brand presence and experiential strategy. The World Cup brings that work into a truly international spotlight. We’ll be alongside the stadium team as they host world-class matches, international delegations, and the kind of fan experiences that become lifelong memories.
Dallas in 2026 isn’t just a series of events. It’s a full-on cultural moment — and brands, partners, and sponsors who show up authentically and strategically will have an unparalleled opportunity to leave a lasting mark.
Dallas Is Ready. So Are We.
The city has spent years building toward this. The infrastructure, the hospitality, the energy — Dallas is primed to show the world what it’s made of. And as a Dallas-rooted collective with deep ties to the venues, teams, and brands that define this city, we are ready to deliver.
Whether you’re a brand looking to activate around the World Cup, a partner wanting to understand the landscape, or simply someone who wants to be part of the biggest event Dallas has ever seen — we’d love to talk.
The world is coming to Dallas. Jaguar Collective will be there.